The advantages of using digital platforms for film distribution include increased accessibility, improved product reach, real-time analytics and data to track performance, cost-effectiveness, scalability and customization capabilities to cater to different target audiences, and the ability to generate additional revenue sources.
Increased Digital platforms allow films to reach a wide audience without the need for physical copies or DVDs. The beauty of streaming is that it enables viewers to access content from almost any device with an internet connection. This allows for a more convenient viewing experience and makes films more readily available to large, international audiences.
Improved product reach: With digital distribution, filmmakers have access to multiple platforms to showcase their films, giving them the opportunity to reach larger audiences and promote their products on a global scale.
Real-time analytics and data tracking: Data tracking with digital distribution allows filmmakers to gain valuable insights into the performance of their films. This data can be used to adjust marketing strategies in order to maximize return on investment.
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Cost-effectiveness: Digital distribution is much less expensive than traditional film distribution methods such as film festivals, cinema releases, and DVD sales. Filmmakers save money on advertising and production costs, and can even forego physical distribution costs altogether
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